London-based freelance SEO and WordPress consultant. The combination of software engineering plus digital marketing that most London agencies don't have under one roof.
For most London businesses, hiring an SEO agency means paying £2,000–£3,000 a month for a junior to do work that gets quietly automated. I've watched that pattern enough times to know it isn't going to fix itself from inside the agency model. So I built something different — solo, hands-on, honest about what works and what doesn't.
My background is a Software Engineering degree from Pakistan and an MSc in Digital Marketing completed in London in 2025. That combination — engineering on one side, marketing strategy on the other — is unusual for a UK SEO consultant, and it's what lets me touch both the code and the strategy without handing either off.
"Defensible claims only. The work, not the deck. Capped capacity, on purpose."
I've been managing real WordPress sites for real businesses for 5+ years — long before this site existed. ZainSEO is the formal version of that work, built in public, capped on purpose. The rules are simple: nothing inflated, no fake testimonials, no "we increased traffic 400%" without context. If I can't prove it, I don't say it.
Where the technical foundations come from. PHP, JavaScript, databases, server work — the layer most SEO consultants who came in through marketing don't have.
5+ years and counting. Updates, backups, content edits, the unglamorous work that keeps small business sites alive. Started informally, became a real service.
For the MSc — and because London is where the kind of work I want to do happens at scale.
The marketing half of the engineering-plus-marketing combination. Where the SEO strategy training fits in.
Solo. Capped capacity. Transparent pricing. Side of a day job — which is exactly why the work is honest and why I won't over-promise. No agency to feed.
The rules underneath the brand. They explain the pricing, the scope, and what you'll never get from me.
If I can't prove it with real data or real work I've done, it doesn't go on the site. No fake testimonials, no inflated case studies, no "we increased traffic 400%" without context. The honesty is the actual feature.
Agencies sell decks. I sell implementation. Reports are short, plain English, and tell you what actually got done — not how many "deliverables" I produced or how the funnel looked on a slide.
Maximum 5 audits a week. Limited number of retainer slots. Better to do fewer things properly than overload and let work slip. When I'm full, I say so.
Everything I'm working on is visible. What's live, what's in progress, what I'm not yet good at. Honesty about my own limits builds more trust than pretending to be a 20-person agency.
Not a list of every logo I could fit. Just the things I open daily.
The real stuff, this month. No glossy case studies until there are real results to show.
WordPress rebuild and ongoing management for a London law firm. Work in progress — won't claim results until they're real.
Ongoing site care and content updates. Steady, quiet maintenance work — the kind that keeps a site alive.
Mixed website + SEO support. Slow, unglamorous improvements over time — the way SEO actually moves.
My own Shopify store. Where I learn what works on a real e-commerce site without burning a client's budget on the learning.
The agency move is to pretend you can do everything. I'd rather tell you what I can't do, so you go to the right person when you need it.
I'm not running paid social ads for clients yet. Different specialism, and I won't sell what I haven't trained for properly.
I'm running my own Shopify store, but until I have a real case study, I won't pitch Shopify SEO as a service. WordPress is where my 5+ years are.
Solo. No juniors. No account manager between us. That's a feature, not a bug — but it means capacity is real and I'll say no when it's full.
15-min call, no pressure. Or start with the free audit and see what I actually do before you commit to anything.
Book a 15-min callOr get a free SEO audit first — same email reaches me.
