SEO services in London, run by the person doing the work.
When you hire an agency, a good share of the fee pays for the office, the account manager and the pitch deck, and a junior does the optimisation. Here you get the opposite. Retainers start at £395 a month and the person planning the work is the person doing it: a London-based SEO consultant with a BS in Software Engineering, an MSc in Digital Marketing, and professional search data behind every recommendation.
In person across London. Anywhere in the UK on request. Remote worldwide. The work covers everything a small or medium London business needs from search: local SEO and Google Business Profile optimisation, on-page SEO, technical SEO, keyword research, content strategy, and honest monthly reporting in plain English. You'll always know what was done, why it was done, and what it changed, because I'm the one who did it.
What an SEO retainer with me includes
Local SEO & Google Business Profile
The map pack is where local customers actually click. I optimise your profile end to end, categories, services, photos, posts, Q&A, and build the review and citation signals that move local rankings. See the results.
On-page SEO
Titles, meta descriptions, headings, internal linking, and page copy aligned to what your customers actually search, not what sounds good in a meeting. Every change is mapped to a real keyword with real volume.
Technical SEO
Crawlability, indexing, redirects, structured data, site speed and Core Web Vitals. The software engineering degree earns its keep here, I read your site the way Googlebot does, on any platform or codebase.
Keyword research
Professional search data, not guesswork. I find the searches worth ranking for, the ones with buying intent in your area, and the gaps your competitors have left open.
Content strategy
A realistic content plan for a small business, which pages to create, which to merge, which to delete. Written briefs you can hand to any writer, or content written by me.
Plain-English reporting
A monthly email: what was done, what moved, what didn't, and what we're trying next. Rankings, traffic, and enquiries, no 40-page dashboard exports.
This is a good fit if…
…and honestly not, if
Three retainers, one pillar or all three
Every engagement starts with the free audit, so the plan is scoped to what your site actually needs, not a package sold off a shelf. No contracts. Cancel any time.
Why there is a setup fee
The first month is the heavy one. It covers the full audit, the technical fixes, Google Business Profile setup and tracking configuration, and it is several times the work of a normal month. So it is charged once, separately, at the start. After that you pay the monthly fee and nothing else.
For small London businesses getting started. One pillar focus.
The full mix. Local, on-page and content. Most clients sit here.
For established London businesses pushing harder across the board.
SEO services, asked honestly
Why is your pricing lower than a London agency's?
Because you are only paying for the work. An agency retainer funds account managers, offices, sales teams and margin, and the optimisation itself is often done by a junior. I am one consultant with low overheads, so £395 a month buys senior-level attention on one pillar, and £750 buys the full mix.
What is the setup fee for?
The first month is far heavier than the ones that follow. It covers the full audit, the technical fixes, Google Business Profile setup and tracking configuration. Rather than spread that across the monthly fee and lock you into a long contract to recover it, I charge it once at the start. That is what keeps the monthly rate honest and the notice period short.
Is there a minimum contract?
No contracts. Cancel any time. I ask you to give it three months before judging the results, because search genuinely takes that long to show clear movement, but you are never tied in. Everything built belongs to you.
Do you guarantee rankings?
No, and you should run from anyone who does. Google's results aren't for sale to consultants. What I guarantee is the work itself: a clear plan, honest reporting, and changes grounded in real search data. My case studies show what that produces.
Who actually does the work?
I do. Not a white-label partner, not an offshore team, not a junior with my name on the email. Keyword research, technical fixes, content, reporting, if it's in your plan, I did it myself.
What do you need from me to start?
Access to your website, Google Business Profile, Search Console and Analytics, I'll walk you through granting each one in about ten minutes. After that, roughly half an hour of your time per month is plenty.
Can you work alongside my existing web developer?
Yes, and it often works well. I send specific, prioritised technical recommendations your developer can implement, and I handle the strategy, content and Google Business Profile side directly.
Does it matter what my site is built on?
No. WordPress, Shopify, Squarespace, Wix, Webflow, a React or Next.js app, or a custom codebase, the SEO principles are the same and I can read whichever one you have. Where a platform genuinely limits what is possible, I will tell you that plainly rather than bill you for working around it forever.
SEO services across London, by area
The work changes with the audience. A Croydon trade needs the map pack and reviews. A Wimbledon law firm needs practice area pages and copy a regulator will not object to. Each page below is written for that specific audience rather than being this page with the place name swapped.