The work, with the receipts.

The problem. A UAE painting and maintenance company's Google Business Profile was terminated, not suspended, terminated. For a local business that means vanishing from Maps and the local pack entirely; for most, it's the single largest source of enquiries switched off overnight.

The work. Reinstatement is a documentation and persistence game. I worked through Google's appeal process, evidencing the business's legitimacy, correcting the issues that triggered the termination, and following up through each stage until the listing was restored.

The result. The profile is live, holds a 5-star rating, and continues to collect genuine customer reviews. The business is back on the map, literally.

The problem. A London law firm with 30,000 clients built over twenty years, and almost none of that goodwill visible on Google. A 3.8 rating that didn't remotely reflect the firm's reputation, because satisfied clients were never asked at the right moment.

The work. I built a review request system the firm sends to its own genuine clients, no incentives, no filtering, no purchased accounts, nothing that risks a suspension. Just the right ask, at the right moment, with all the friction removed.

The result. Over 100 genuine reviews within roughly two weeks, lifting the rating from 3.8 to 4.1 and climbing. The 100 page website is built, launched and live, and the SEO, Google Business Profile and social media work continues month to month.

The problem. Happy walk-in customers were being asked for reviews, then having to find the restaurant on Maps themselves, later, from memory. That friction was quietly killing nearly every request.

The work. An NFC card and QR stand at the counter, so leaving a review takes one tap while the customer is still at the till and still happy. Small, cheap, and it fixes the actual bottleneck, the moment.

The result. Reviews started arriving the same day the stand went in, eight or more on day one, and the rating moved from 4.6 to 4.7. Sometimes local SEO is a £20 piece of hardware in the right place.

The work. Five years ago I created and optimised their Google Business Profile, categories, photos, services, the fundamentals done carefully. Then the business simply kept being good at what it does, and kept collecting genuine reviews.

The result. The profile still ranks at the top of local results in its area today and continues to bring in steady enquiries, with no monthly retainer propping it up. Local SEO done properly isn't a campaign that stops when the invoices do. It compounds.